When you’re on the job hunt, it can be tempting to create a one-size-fits-all CV and send it out to every opportunity. After all, it’s easy, right? But if you want to give yourself the best chance of landing your dream job, customising your CV for each application is a game-changer. Here’s why:
Most companies today use an Applicant Tracking System (ATS) to help sift through the hundreds, sometimes thousands, of CVs they receive. ATS are designed to scan your CV for keywords that match the job description. If your CV doesn’t have the right terms or phrases, it might never make it into the hands of a hiring manager.
Customising your CV ensures you’re aligning your skills and experience with the specific job you’re applying for. By tweaking your CV to include relevant keywords from the job description, you can help your document get past the ATS and onto the desk of a Recruiter.
Every job is different, and each role requires a unique set of skills. Customising your CV lets you highlight the experience and qualifications that are most relevant to the specific job you’re applying for. It shows hiring managers that you’re not just looking for any job, you’re genuinely interested in that particular role and have what it takes to succeed in it.
For example, if you’re applying for a marketing role focused on digital campaigns, emphasise your experience with SEO, PPC and social media, rather than listing general marketing skills which aren’t as relevant to that job.
When you tailor your CV to a specific role, you’re showing recruiters that you’ve taken the time to understand the company and the position. This personalised approach can make a big difference in a crowded job market. Hiring managers are more likely to notice a CV that’s clearly customised and directly aligned with the job’s requirements than one that seems generic.
Customising your CV lets you choose which achievements to highlight. If you’re applying for a leadership position, for instance, you’ll want to bring forward your team management and strategic achievements. On the other hand, if the role is more technical, you might want to emphasise your problem-solving skills and relevant technical expertise. Customising helps you prioritise your best accomplishments for each specific role.
While using the right keywords is crucial for beating the ATS, customising your CV also gives you the chance to adjust the overall structure and format to best suit the position. For example, if you’re applying for a creative job, you might opt for a more visually appealing design, while a more traditional role may require a straightforward, professional format. A well-organised, customised CV makes it easier for hiring managers to find the information they need quickly.
Taking the extra time to customise your CV for each job is a small step that can make a huge difference in your job search. Not only does it help you beat the ATS, but it also shows recruiters that you’re serious, focused and truly interested in the role. Remember, your CV is your first opportunity to make a great impression, so make sure it truly represents you and the value you can bring to the company.
Happy job hunting!
With over 25 years of expertise in the recruitment industry, we’ve helped thousands of jobseekers land their dream roles. We understand exactly what employers look for and specialise in crafting professional CVs which grab attention and secure interviews.
