When Mark first approached me, he had been applying for jobs for several months without securing any interviews.
He had considerable experience, including a substantial career with Lloyds Banking Group, but his CV was not communicating the true value of that experience. His strengths, achievements and suitability for senior roles were becoming lost within the detail.
Mark knew he was capable of performing at a senior level, but his applications were not giving employers a strong enough reason to invite him to interview.
I started by looking at Mark’s CV through the eyes of a recruiter and identifying where his experience was being undersold.
We worked together to:
• Create a stronger personal profile that clearly communicated who Mark was, what he offered and the level at which he operated
• Identify and highlight his most relevant skills
• Strengthen the presentation of his achievements and professional value
• Realign his career history at Lloyds Banking Group so employers could quickly understand the scale and relevance of his experience
• Remove information that distracted from his strongest evidence
• Customise his LinkedIn profile so that it supported the same professional positioning as his new CV
I also coached Mark on how to use AI tools appropriately to support his applications while ensuring that everything remained accurate, personal and relevant to his own experience.
With a stronger CV and a clearer LinkedIn profile, Mark began approaching the job market with greater confidence.
He has now secured a new senior role.
During his interview, the Chief Executive asked whether Mark had written the CV himself and commented on how impressed he was with it. For someone who had previously spent months applying without securing interviews, this was a significant change.
Mark later told me that he believed he would still be looking for a job if he had not approached me for help.
“I recently used Michelle to update my CV and LinkedIn profile. Michelle was quick, efficient and honest with her assessment and worked hand in hand with me, creating a CV and LinkedIn profile that more accurately reflected my skills and experience to potential employers.
Michelle actively coached me through using AI tools to help support me when applying for roles. So insightful—sincere thanks, Michelle.”
Mark already had the experience. The problem was that his CV and LinkedIn profile were not presenting it clearly or strongly enough.
By identifying the value within his career and aligning his professional positioning, we helped employers see what Mark could offer.
Sometimes, you do not need more experience. You need to make sure the experience you already have is being recognised.
If you have been applying for months without securing interviews, it may be time to see your CV through a recruiter’s eyes.
At My Professional CV, we may use AI-assisted tools, including ChatGPT, to help support our work. Every CV, Interview Coaching and Career Coaching Service is carefully reviewed and personalised by an experienced CV Writing and Career Coaching Expert, so you get guidance that’s accurate, relevant and tailored to you.
